For this project, I created a leaflet for 100% pure carrot juice. I utilised a bold orange colour and large, eye-catching type.
Since this is a 100% pure juice, I wanted to emphasise this in the design. The front features the bottle slightly rotated to give it a playful feel, contrasted with the “luxury” feel of the photo in the bottom left.
Added later on in the design process, the farmer holding the carrot as seen at the bottom was placed to give the viewer a sense of trust – that the ingredients used to make the product are coming from a local farm and not a faceless corporation.
On the backside, I chose to concentrate on “奇跡 kiseki” (miracle), as I wanted to give attention to how fresh the juice was, and that it was something you wouldn’t find in the everyday supermarket.